Quick insights and business model of the flipkart in india. Created by our global community of independent web developers. It will no longer have an inventory of its own, rather whereas the shipping and delivery of the products will be done by flipkart. Jul 11, 2016 flipkart is one of the top 3 unicorns from india in the online selling space. Subscription is one of the best strategies to retain users and have reliable income streams. This case aims at examining the business model of flipkart which has specially been designed keeping the youth in mind. Explore more on flipkart at business insider india. Marketing marketing management created 4 years ago updated 4 years ago by krunal dhabhi 0 comments, 1865 views the indian ecommerce market was worth 75,000 crore, in 20, according to a joint report by kpmg. Flipkart finally seems to have a blueprint of its business.
Future of ecommerce in india, ecommerce models, ecommerce. Due to international competitor such as, flipkart has to change its strategy according to the competition. Flipkart private limited, dba flipkart is an indian ecommerce company based in bengaluru, india. There was an outrage from the people after this move and the mobile app page of myntra on the play store received a. Flipkart company profile office locations, competitors. Dec 02, 2015 flipkart believes that indian market resembles closely to that of china instead of the us and also due to the success of alibabas ipo they changed the strategy to advertisingdriven revenue model. Are you looking for a way to arrange your papers and records. Following are data comparison between and flipkart. It is the second most preferred websites by the people who look for shopping online in india. Why flipkart is more than just an ecommerce company. Research article survey paper case study available a study on.
The announcement means a change in the way flipkart does business. It also offers an inaday guarantee and samedayguarantee, as well as an annual. Flipkart finally seems to have a blueprint of its business model. Today, were present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys, apparels, shoes and still counting. The case traces the evolution of flipkart as a startup and explores the context of acquisition by walmart as well a. Organize your certificates and important documents in files and folders. Before we move on to the business model of flipkart or on how does flipkart make money, here are couple of things you should know about flipkart. It created surprise for few and depressed many customers. The case is set around the acquisition of majority shares of flipkart by walmart. Analysis 3068 venture 2497 launching new venture 2494 launching 2494 launching a new venture 2494 new venture 2494 management 2061 business. Organizational structure of flipkart, the best market in the todays world is the online shopping market, where the online website holder can get a huge crowd as the people from all over the world are connecting through the internet and want the products to be delivered at their home.
Researcher can identify different factors on which the sustainability and growth of the business is dependent on. How flipkart works ecommerce business idea youtube. Today as it stands, sachin bansal is the chairman of the company and binny bansal is the ceo of flipkart. Flipkart addressed this issue by launching their own supply chain management system to deliver orders in a timely fashion. When the stock keeping units sku of both flipkart and amazon compared for four popular. A case study on supply chain management by flipkart by neetu. The company in the later half of last decade got funded and ventured into full fledged online retail selling almost everything.
Flipkart business model free download as powerpoint presentation. Companies which rely on subscription revenue models deliver the customers products and services and charge. Today, we are in a very strong leadership position with over 60% market share of the mcommerce market, 50 million customers and clear leadership in smartphones and fashion. This way, all your documents will be well organized. Flipkart changes business model, launches flipkart. Ms flipkart india private limited ground floor, 7th main, 80 feet road, 3rd block, koramangala industrial layout, bangalore34 opposite party no.
Business model of flipkart how does flipkart make money. Flipkart started with the consignment model procurement based on demand i. Flipkart was initially an online book selling website just like the way amazon started in usa. Dec 12, 2011 flipkart started with the consignment model procurement based on demand i. The company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products. Read more about flipkart changes business model, launches flipkart marketplace on business standard. The company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products the service competes primarily with amazons indian subsidiary, and the domestic. Flipkart download and upload project reports related to flipkart log in sign up. In fact, flipkart processes about 25,000 refunds on a daily basis, 60% of which are instant, where customers dont have to wait to get their money back, said the spokesperson, reported et. Flipkart private limited, dba flipkart is an indian ecommerce company based in bengaluru. History of flipkart flipkart was founded in 2007 by sachin bansal and binny bansal, both alumni of the indian institute of technology delhi. It is the robust logistics at flipkart that sets it apart from otherwannabe ecommerce sites. In late 2014, satheeshs team took an employee pulse and focused group discussions to understand the needs of flipsters. There was an outrage from the people after this move and the mobile app page of myntra on the play store received a lot of onestar ratings.
Flipkart is a company providing an ecommerce marketplace offering consumer products including books, media, consumer electronics, lifestyle, and personal and healthcare products. Jan 23, 2014 well, let me talk about the homegrown, indian, ecommerce site flipkart, also considered as the amazon of india. Because of cut throughout competition flipkart faces losses many times. The company started with an inventory based model, but it was in 20 that it moved to a market place model, which is how even operates. What differentiates an ondemand business from its competition is the fact that it is responsive in real. Here is a comprehensive analysis of the ecommerce giants business model for the aspiring learners. Jun 30, 2014 flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. Not only are happy employees more productive, they are more likely to be committed to helping a business succeed and go the extra mile something that flipsters pride themselves on. Research article survey paper case study available a study. They charge commission from seller who sell their product on flipkart 10% of the product price. Pdf indian online retail ecosystem a study on flipkart deal. In this model, ecommerce player control end to end value chain i. Organizational structure of flipkart, subsidiaries of flipkart. It is argued that these market imperatives require manager to change the.
Myntra an online ecommerce retailer to a mobile commerce player. It was founded by sachin bansal and binny bansal in 2007. According to a report in november 2014, flipkart was operating through a. We went behind the scenes and spoke to a few flipsters about. Shop on flipkart for file folders, plastic folders, document folders, paper folders, and plastic file folders, and declutter your space with ease. Flipkart shifts to the amazons marketplace model inc42 media. They charge commission from seller who sell their product on flipkart10% of the product price. The company provides services like cash on delivery and 30day replacement policy. But selling product is not the only stream of income for flipkart. You can buy different folders for different projects and requirements. Flipkart style icon model for flipkart talenthouse business. Flipkart, started by a team of 2 is currently 20000 people strong and has 26 million registered users clocking over 8 million daily visits. Flipkart believes that indian market resembles closely to that of china instead of the us and also due to the success of alibabas ipo they changed the strategy to advertisingdriven revenue model. Flipkart story history, founder, founded, ceo ecommerce.
According to comscore and amazon claims, flipkart lost its number one position to amazon. Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. Flipkart is one of the top 3 unicorns from india in the online selling space. This case study is based on the customer reactions towards the promotional. Flipkart has announced big billion day deal in the year 2014.
The procurement model is at the heart of flipkarts success, asmost delays or troubles occur in this part of business. Well, let me talk about the homegrown, indian, ecommerce site flipkart, also considered as the amazon of india. Business model and ownership structure of flipkart what attracted. Binny bansal, cofounder and ceo, flipkart said, at flipkart, we have come a long way in our eight year journey. How flipkarts employee benefits and policies bridge the. Hemant mishramint flipkart finally seems to have a blueprint of its business model 5 min read. Documents and computer hard drives were seized by the regulatory agency. Mar 11, 2016 flipkart was initially an online book selling website just like the way amazon started in usa. How flipkarts employee benefits and policies bridge the work. In the last seven years of its dream run, flipkart has achieved much beyond what sachin bansal and binny bansal imagined in 2007. Progressive organizations usually have one thing in common they create a flexible and inclusive workplace that reflects its culture and values. Dec 15, 2017 this revenue model is widespread in the mainland europe but has recently found its way to the other parts of the world.
Business model analysis for online social shopping companies. Flipkart is an ecommerce portal, b2c shopping portal, for indian customers or atthemoment. Business model of flipkart india a case study international journal. To start with, flipkart has onboard 50 sellers that are selling in the books, media, and consumer electronics categories. There are pockets which can accommodate all your documents. The move to onlyapplication business saw 10% decrease in sales at first which brought up a few issues on the success of having business through mobile applications only. The case traces the evolution of flipkart as a startup and explores the context of acquisition by walmart as well as the strategic fit between the two firms. Pdf thoughtful insights on business model components of top. When we designed flipkarts employee benefits and policies, we wanted to ensure that they are meaningful for our employees, rather than being just good on paper, says satheesh k v, director total rewards at flipkart. Oct 15, 2016 do you want to start ecommerce business in india. This is a buy now, pay later model which allows the customers to purchase the goods and services on credit and pay for it at a later date. Mohit manglani a01, jethe tower, ambawadi, borivali east, mumbai informant and 1. Freemium model is prevalent among saas providers who let you test some features of their software for free but charges money for advanced features subscription model. The apponly model, however, proved to be unsuccessful for myntra.
Business model of flipkart website how does flipkart work. In addition, 12 pockets are color coded to ensure easy identification of a particular file. Flipkart, which has redefined shopping in india, works on a b2c business to consumer model. With a marketplace model, flipkart will no longer have an inventory of its own, rather buyers can deal with sellers directly and. Flipkart download and upload project reports related to. Samsung hrm policies, practices and new trends in the recent time human resource management hrm has assumed new prominence because of continuing concerns about global competition, the internationalization of technology and the productivity of labor. An insight into business model of flipkart indias e. The research framework is adapted from osterwalders business model framework. Flipkart is an online shopping destination for india founded in 2007 by sachin bansal and binny bansal. According to a 2014 report by morgan stanley, three players have pulled ahead in the horizontal marketplace race. Spacious and flexible, this expanding file is a great and safe place to keep all your important documents and papers neatly organized. Snapdeal will require the approval of at least 75% shareholders of the company for the proposed merger with flipkart to go through, people familiar wi.
Flipkart s technology has enabled them to deliver 5 million shipments per month. The ecommerce player recently announced the launch of flipkart marketplace, wherein it will provide a platform for buyers and sellers to deal. Nov 04, 2015 revenue model of flipkart is quite straight forward. Business model of flipkart, it makes most of the money via sale on its platform, listing fee from sellers. Under this model flipkart plans to operate as a marketplace and aims to earn its revenue from advertising and various other services such as. Here well show you a comprehensive analysis of flipkarts business model, which is a brainchild of sachin bansal and. Etailing, flipkart, diwali festive season, strategies, online platform.1169 1214 597 94 464 355 1059 971 525 283 39 801 841 381 317 80 1421 588 602 592 1473 137 1237 280 968 893 1281 827 1463 1493 888 800 336